AMBER MAC is a writer, podcaster, entrepreneur and digital maverick whose understanding of disruptive technologies helps organization anticipate lightning-quick changes as they come—from Artificial Intelligence, to social media, to Amazon-era retail. Mac asks, “if it’s so easy to disrupt, the question we need to ask ourselves is why isn’t everyone doing it?” No matter how confident and established the organization, everyone needs a blueprint—and Mac’s talk provides you with just that.
Disruption means to interrupt the normal course of things, and Amber Mac is especially fluent in the art of disruptive strategies. Mac started her career in San Francisco and Boston during the dot-com boom in the late 1990s. What others thought was a trend, she recognized as an explosion. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Mac eventually left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. Then, she launched her own digital media agency. The company’s first client was world-renowned business coach Tony Robbins. Since then, her client list also includes Microsoft, Intel, Shopify, Ford, Nintendo, GE, Fast Company, PayPal, Scotiabank, and many more leading organizations.
An insatiable media adopter, Mac is currently host of the top-rated podcast, The AI Effect, now in its second season. The AI effect explores the Canadian AI ecosystem and the extraordinary pace of its technological growth, focusing on the rewards and perils for individuals, businesses, and society. With her co-host, Jodie Wallis of Accenture, Mac interviews guests like Prime Minister Justin Trudeau, Joelle Pineau of the Facebook AI Research Lab, Toronto Mayor John Tory, and many others about the challenges and benefits of AI adoption in Canada.
Mac is the author of the national bestseller Power Friending and Outsmarting Your Kids Online. Mac has delivered keynotes at more than 300 events around the world, including an event this spring where she interviewed PM Justin Trudeau and Shopify CEO Toby Lutke about the future of digital. Mac’s expertise includes business innovation, artificial intelligence, the distraction economy, and what it takes for companies to adapt and grow. In 2018, DMZ named Amber one of 30 inspirational women making a difference in tech. She is a regular business host and expert for Fast Company, Shopify, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio and has more than two million social media followers online.
"Relentless Adaptation - How Great Organizations Are Really Innovating to Win"
We obsess over innovation. But innovation is overrated. If you look at the smart companies and organizations that are prized for “innovation,” you see that they are actually masters of “adaptation”—of knowing when to adjust, when to speed up, and when to capitalize. It’s not about being first; it’s about being flexible. In this thrilling new talk, Amber Mac looks to leading organizations, many of which she covers for Fast Company, to explore the practice of relentless adaptation. Is your institution taking advantage of disruptive new technologies, or simply being disrupted by them? From the administration to student services to the classroom and beyond, a newly adaptive corporate culture, defined by digital technology and bold leadership, is fundamentally changing business. And Amber Mac has had her ear to this fertile new ground for years. Fusing new concepts like crowdsourcing and gamification to a timeless strategic framework, this big picture talk sheds light on how to adapt, and how to win, in our fast-forward economy.
David Seidl is the Vice President for Information Technology and CIO at Miami University of Ohio. Prior to taking his role at Miami, David co-led the Unviersity of Notre Dame's move to the cloud, successfully moving over 80% of Notre Dame's services to the cloud, and allowing Notre Dame to shut down it's primary campus datacenter. During his IT career, he has served in a variety of technical and information security roles including serving as the Senior Director for Campus Technology Services at the University of Notre Dame and leading Notre Dame’s information security team as Notre Dame’s Director of Information Security. David has taught college courses on information security, holds CISSP, GPEN, GCIH, CySA+, and Pentest+ certifications, and writes books on information security and cyberwarfare, including CompTIA CySA+ Study Guide: Exam CS0-001, CompTIA PenTest+ Study Guide: Exam PT0-001, CISSP Official (ISC)2 Practice Tests, and CompTIA CySA+ Practice Tests: Exam CS0-001, all from Wiley, and Cyberwarfare: Information Operations in a Connected World from Jones and Bartlett. David holds a bachelor’s degree in communication technology and a master’s degree in information security from Eastern Michigan University.
"Cloud Strategies and Cloud Moves: What Matters"
Cloud strategies are on everyone's mind, but what makes a cloud move successful? In this interactive conversation, you will learn three major rules to keep in mind for your cloud migration, as well as what matters when you're making cloud moves. Along the way David will share stories and take-aways from his hands-on experience moving the University of Notre Dame to the cloud, and how that experience is shaping what Miami University of Ohio's strategy is. Join us to learn about the habits, processes, and strategic decisions that can make or break your organization's cloud move.
Chief Information Security Officer
University of Arkansas for Medical Sciences
|Title:||"National Research Platform"|
Chief Information Officer
University of Arkansas System
Chief Information Security Officer
University of Arkansas, Fayetteville
|Title:||"SOC Opeations With Students"
The University of Arkansas has formed a security operations center using students as the Tier 1 Security support team. The students are recruited, trained, receive certifications in technology operations, and then get hands-on experience. The SOC provides benefits to the University and our students.
Extreme Networks - AR/OK
|Title:||"How to plan for WiFi 6; Theory and Design"|
Louisiana Optical Network Infrastructure (LONI)
Director of Infrastructure Systems
University of Arkansas, Fayetteville
|Title:||"Modernize Your Entire Network and Phone System in a Year: Some Prep Required"|
In 2016, the University of Arkansas was facing a mountain of deferred maintenance on multiple technology fronts. The phone service was now more than 15 years old with network equipment almost as old in some places. No funding was in place for addressing either challenge in any impactful way, as the costs were staggering. How were we going to update a network with 1,200 network switches, 5,000 Wi-Fi access points, and 7,000 phones?
We began an effort to radically change a funding model for voice and networking that had been in place for 20 years. The massive growth of the campus and now reliance on the network as a utility made an old model of looking at the network as a privilege was as obsolete as the equipment on the campus. Flash forward to 2019, and we’re now replacing the campus network and voice system with modern Wi-Fi and Voice-over-IP phones, all within 12 months. I’ll walk through the project through inception, funding, planning, and execution.